The island of Pag is one of the biggest Adriatic islands in Croatia: it is the fifth largest island with 284.50 square kilometres. Its 270 kilometres of the indented coastline make it the island with the longest coastline on the Adriatic, rich with coves, bays, beaches and capes. The biggest bay, the bay of Pag, is rounded by 20 km of the gravel beaches. Pag is unique due to its vegetation where trees are the most rare form. Therefore, Pag is the largest kingdom of rocky ground on the Adriatic, where thin grass, low aromatic herb cover, sage and immortelle grow. They make the foundation of the nourishment of the island’s sheep on the rocky ground, intersected by long dry stone walls, giving a special flavour to the well known cheese of Pag.
Larger settlements on the island Pag are: Pag, Novalja, Stara Novalja, Lun and Caska. Southwest coast of the island is flat, and northeast coast is steep and high with Pag bay (with huge bay Caska) and Stara Novalja bay located here. Main towns on the island are linked by road which is the extenstion of the Adriatic highway. Pag is linked to the mainland by bridge as well as the ferry line Prizna Žigljen
City of Pag, the centre of the island, was founded in the 15th century and today is a rarely found well preserved middle age walled-in town. It is the cultural, touristic and the administrative centre as well. The plans for its construction were made by the renaissance architect Juraj Dalmatinac.Valuable cultural and historical monuments are: The parish church of St Mary on Kralja Petra Kresimira IV square (St Valentine's reliquary and a miraculous crucifix), the old Tower, the remnants of the town walls, Duke's palace.